Raze - Only Good Things
(THIS PAGE IS WIP)
Bringing Raze to life in the streets of Salvador was a journey of creativity and cultural passion. As Director and Executive Producer, I steered the vision from initial concepts to final execution, ensuring every detail honored Brazil’s vibrant culture and resonated with Valorant's global community of fans.
Client: Riot Games / Ano: 2022 / Duração: 2’30
The Briefing
Riot Games set out to spotlight Raze, the only Brazilian character in Valorant, with a vibrant video showcasing the streets of Salvador. The goal was to create something culturally authentic, celebrating Brazil’s essence while connecting deeply with the gaming community.
(Concept image created for the Pitch)
Creative Direction
As the director, I ensured that every aspect of this project reflected Brazil's cultural essence. From the choreography to the visuals, every decision was made to portray Raze's personality and her connection to Salvador authentically. We worked closely with Riot to align on creative goals and made sure the Brazilian community felt proud and represented.
Direction Behind the Scenes
Moodboard Guide
Each scene was carefully mapped out to highlight Raze’s movements through Salvador.
Compositions captured moments like dancing with locals and showcasing the city’s unique vibe, serving as a strong foundation for the visuals.
Layout
Staging the environments and camera paths required precision. We used tools like Unreal Engine to ensure that Raze’s movements and interactions fit naturally within Salvador’s real-world streets.
The environments were staged with precision, ensuring Raze’s journey through Salvador flowed naturally. Every element, from camera placement to spatial design, emphasized authenticity.
Concepts/Art Direction
The visual style merged Salvador’s rich textures with the bold, playful spirit of Raze. Using detailed references and cultural elements, the designs seamlessly integrated the character into real-world environments.
Cannes
KV for Cannes.
Tik Tok Dance Making Of
the team was amazing to work with!
POST
Final touches included color adjustments, compositing, and integrating Instagram-style content. The result was a visually stunning piece that resonated with audiences across platforms.